Titles and meta descriptions are two of the most important factors in ranking your page on search engines such as Google, Yahoo and Bing. It’s important to remember that titles and meta descriptions aren’t just for search engines though, they must also invite the users on search engines to click your link.
So what are titles and meta descriptions?
In short, they are a short title and description of your page, all pages, posts, projects, events, products, etc have a unique meta title and description.
A title and meta description will look like this in search results:
As you can see this is what you will be familiar with in search results on both desktop and mobile, people are always most likely to click the first 3 results first but the title and description can be the deciding factor as to which link they click.
We will explain how to you can write your meta titles and descriptions to improve the position of your site in search results.
How to write a meta title and description?
CloudCanvas makes it very easy to write your meta titles and descriptions while working on your page/posts or even after you have published your content.
While working on a page in the backend of your site you will notice a settings box called ‘Yoast SEO’. Yoast is a leading SEO plugin for WordPress, arguably the best available and most used, Yoast is the default SEO plugin on CloudCanvas as it provides you with all the tools to optimise your WordPress site SEO.
We recommend you go to the Yoast SEO documentation for a complete insight to what you can do with this powerful plugin, but feel free to stay with this article for a quick explanation of how Meta Descriptions and Titles work.
What to include in your Title and Description?
Your title should be no longer than 65 characters and the description no longer than 160 characters, you will be able to see how much space is left when typing so don’t worry about counting the characters!
Your Meta title needs to grab the attention of the users while containing keywords for your site. Keywords or key phrases are what you would expect someone to type into a search engine to find your website. So if you expect users to type ‘estate agent in Hereford’ into Google you will want to include the key phrase ‘estate agent in Hereford’ in your Meta title and description. It’s important that the keyword or phrase you use makes sense in a sentence, don’t just type all the keywords you can think of in a list as this will have a negative impact on your search position.
Remember Google and other search engines do not rank your page on the meta title and description alone, it is just one factor amongst thousands of others.