Website load time is more important than ever to Google, now Facebook has said that it will soon also start prioritising links to sites that load faster in news feeds. This is huge news for any website that generates a large amount of traffic from Facebook such as news websites.

This is a move similar to Google’s that focuses on providing the user with a higher quality content, with up to 40% of users abandoning sites after waiting for more than 4 seconds to load – page speed is something we all need to plan for.

How will it work?

With this update, we’ll soon take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app. Factors such as the person’s current network connection and the general speed of the corresponding webpage will be considered. If signals indicate the webpage will load quickly, the link to that webpage might appear higher in your feed.

How can you make sure that your site won’t be affected negatively?

Page speed is something that should be a priority anyway as it’s a ranking factor to Google and other search engines. You can run a few speed tests on your site to see how it is performing, we recommend Google PageSpeed Insights, GTmetrix and Pingdom. You can get a basic understanding as to how your site is loading for your visitors from these tools, you can also use Pingdom to test from various locations to see how your international visitor’s experience will be.

You should be aiming for under a 2 second load time but ideally, less than 1 second is preferable.

If your site is slow you may want to check the following:

  1. Rescale and optimise images
  2. Make sure your server is up to date – Using the latest technology will make a big difference.
  3. Geographical location of your server – Select a datacenter that is close to your main source of traffic, if you have a global audience then utilise a fast content delivery network (CDN).
  4. Optimise & Minify Page Assets – Only load what you need and minify styles and scripts. Remove all plugins that you don’t need.
  5. Pick a reputable theme – A well-developed theme will be optimised from the ground up, choose a theme that is optimised or ensure your developer is prioritising page speed.
  6. Upgrade your server – Have you outgrown your server? Ensure that your server has enough resources to handle traffic and your services. If you are using complex page builders and plugins you will need more processing power and memory.
  7. Clean and optimise the database – Overtime WordPress databases can get clogged up and slow, plugins such as WP-Optimize can help


Keep your site running fast and smoothly with CloudCanvas

Using a managed WordPress Hosting Services like CloudCanvas means you won’t have to worry about many of the factors above, CloudCanvas takes care of the following:

  • Automatic Image Optimisation
  • Always uses the latest server technology, all sites run a full LEMP stack with Redis Object Cache.
  • Super-fast integrated global CDN
  • Free site optimisation and minification
  • Our servers are always running the latest Intel Cores, SSD and scalable resources.
  • Your site database is optimised weekly

If you want more information about how CloudCanvas can help speed your site up then don’t hesitate to get in touch.